“However, even in a general eyecare practice that’s focus is primary care, there’s still an opportunity to carve out a little something different from the guy down the street.
“There’s a lot of ways you can approach the practice of optometry and be successful,” noted dry eye specialist Whitney Hauser, OD. In fact, ODs who specialize typically do so within the context of a general practice. Yet both approaches can co-exist comfortably in a practice. Those who choose to specialize do it as a way to distinguish themselves and differentiate their practices.ĭespite specialization’s appeal, most ODs remain generalists, believing that going broad rather than deep is a more practical strategy for success. This infusion of energy is attracting ODs looking to add a new dimension to their general practice, or even create an entirely specialized practice, as many ophthalmologists have done. Yet all seem to be benefitting from the advent of new technologies and treatment methods which are bringing exciting changes to vision care. Some specialties, such as pediatrics and low vision, have been long established in optometry, while others, like dry eye management and neuro-optometry are more recent additions. Modern living has changed the way we use our eyes, and many optometrists, particularly those in private practice, have responded by developing specialties to address specific patient needs. Optometry, like many medical professions, is being reshaped by the specialization trend. Today we can get virtually anything we want from a business whose only business is delivering a certain type of product or service, whether it’s a vegan restaurant or Victoria’s Secret. NEW YORK-We are living in an age of specialization.
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